For The Hunger Games: On Stage, I designed a range of merchandise in collaboration with BOS Productions and Troubadour Theatres. Working within the established brand world, I incorporated key visual elements such as the iconic Mockingjay and approved quotes from the production, in collaboration with Lionsgate Entertainment.

Alongside these existing assets, I created an original illustrated motif inspired by the central character, Katniss. The artwork draws on narrative symbolic themes from the story; flames and Mockingjays.

When approaching the apparel designs, I aimed to move beyond traditional theatre merchandise and instead adopt a modern, trend-led fashion perspective. The goal was to create pieces that felt contemporary and wearable, appealing to audiences both inside and outside the theatre environment.

A wide range of merchandise concepts were developed, and through collaboration with the wider team final designs and products were selected. The resulting collection is now available for purchase at the theatre.

Logo and branding design for female-focused fitness trainer based in Warwickshire. This was a brand new business and I worked closely with the client from moodboard to final stages to make sure the brand aligned with their vision for the business.

Complete brand design for Kinship Social Media Agency. I worked closely with the business owner Emily and her web developer to bring this project to life. Emily liked vivid yellow and had some visuals of devices being held which she wanted to incorporate in the design.

Through conversations and moodboarding we worked out how a brand could be built incorporating her ideas with my suggestions of colour palettes, layouts, typefaces, icons and other visual devices. This project was concluded happily with main and sub logo designs, branding, a website design, icons, case study deck, pitch deck, art collages and social assets.

Branding and Keynote presentation pitch deck for counselling service specialising in the rehabilitation of probation service users.

I was looking to strike a balance between the corporate client base of probation service management with the holistic and personal aspects of this mental health service. The main challenge was creating something that would be polished but also editable by the counsellors so this was considered in all components of the design.

Branding, website design and pitch deck design for Firestarters.events, a startup business specialising in fire pit hire. I worked closely with the client who is an experienced event manager, on this new area of his business. We worked together to select a colour palette and minimal style for the logo design. For imagery I wanted to lean into the atmosphere a fire adds to an event; an opportunity to create memories and moments of nostalgia.

Menu designs for a Sunday Lunch Club and a Greek night at Grace & Vine. The Lunch Club is a monthly event and I designed this menu with a view to adapting each month’s design to reflect the seasonal ingredients used.

Branding and graphic design for a seasonal and organic bar and restaurant in Leamington Spa. Items designed including signage, hoardings, A-board, window vinyls, wine badge and business cards.

I also set up editable graphic templates including menu design, social media elements, vouchers and designed a Squarespace website.

Assets for spring and summer day disco events at Grace & Vine bar in Leamington Spa. The design was inspired by a contrast between highbrow fine art and bold, graphic typography.

London-based charity Independent Age brought me on board to design a report named 'Keys to the Future'. This important research compiled by Sheffield University, highlighted the critical and growing issue of financial insecurity and poverty in later life.

Working in close collaboration with the design studio and project manager, I designed a report which aimed to present a large amount of data in an engaging way, whilst working visually within brand guidelines.

Graphic Design and Illustration for a set of training cards for Well Prepared Training. I worked closely with the client from concept through to print, coming up with an illustration style which would complement their bright, unfussy branding and visualise the topics WPT would be delivering during their course.

Full branding and design of maternity cosmetic range for UK high street. Shown are social media product posts based on brand and ingredients.

Logo design, brand and packaging concepts for a gluten-free oat range.

Logo, brand identity, website, brochure and business card design for luxury accommodation at Compton Verney.

In the design I wanted combine the modern and colourful taste of the clients with the tradition of the property, built in 1735.

Art Direction and graphic design for newly launched health and wellness magazine. I worked closely with the editor and a photographer on all aspects of the job from sourcing props, styling, design and retouching. 

Spreads from training books for delivery to Head Office employees in subjects such as coaching, management and driving sales. 

My focus was displaying data and other information in the most engaging way possible using infographics, clear lists, bright colours and photography.

I was given scope to develop a brand for all of the L&D materials in collaboration with the Training and Development Manager. 

Print and photography: Typecraft, Cheltenham